Managing Sales Teams and Distribution Channels

24–28 Jul 2022 | HBS CAMPUS

As digital technology continues to open up new distribution channels, customer demands—and sales strategies—are rapidly evolving. With multichannel networks becoming the norm, leaders must design a go-to-market strategy that sells the right products at the right time through the right combination of channels. In the Managing Sales Teams and Distribution Channels program, you will improve your ability to optimize sales outcomes by developing and managing a high-performance multichannel network and sales force.

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How B2B Businesses Can Get Omnichannel Sales Right

Buyers want it. Sellers need it. But how do you get B2B omnichannel right? How do you create a seamless experience for customers and drive profitable growth for suppliers? It's not trivial, but it's not rocket science either. The key is a comprehensive, cross-channel customer view.